5 Simple SEO Tips for More Traffic in 2023 (Part 1)
Implementing simple SEO tips in today’s all-digital era has become essential.
SEO is the most appropriate choice for business owners who sell online products or digital services.
The influence of SEO is very significant because it determines how easily customers and potential customers can find your business.
It’s no wonder that SEO is implemented by small businesses to Fortune 500 companies.
Here are 5 simple SEO tips to increase your organic or business traffic in 2023.
1. Target keywords that are relevant to the business
The easiest way to find relevant keywords is to do primary and secondary keyword research first.
Remember, relevant keywords are the basis of the SEO techniques you build, so they must match the identity of the business, products, or services offered.
The main keyword only needs to be selected once per page as it is the main focus of the content. Meanwhile, the second keyword supports the central topic, making the content easier to find.
It would help to place keywords evenly so the content looks natural. Only push the placement of keywords a little if the sentence seems ambiguous or difficult to understand.
If done correctly, you can create and develop SEO content that can attract website traffic.
2. Write original content and avoid plagiarism
Popular search engines like Google highly favor original rather than plagiarized content.
Why is that?
The algorithm on the Google search engine is continuously updated to find content that is original, unique, and relevant to the site.
If you use SEO techniques by creating original and relevant content for the site, then this can increase search.
In addition, original content makes your website visitors interested because they find it helpful and informative.
Original content Indirectly allows visitors to build a relationship with your business and become potential prospects.
Creating original content seems easy, but in reality, it’s not.
First, content must be comprehensive and able to answer all the things readers want to know based on topics with relevant keywords.
Second, the content must be relevant to the search intent based on the selected keywords.
In addition, original content makes it easy for search engines like Google to scan your site for relevant topics.
3. Quality featured snippet content design
Good content can answer audience questions based on the chosen keywords.
The secret is in the snippet feature displayed at the top of the Google search page.
The goal of featured snippets is to provide answers to queries via user-generated search results quickly.
In addition, featured snippets — known as SERP features, can increase visiting traffic organically.
Michael Pecanek, in his article entitled “How to Optimize for Google’s Featured Snippets,” explains featured snippets as an extraordinary branding opportunity.
SEO techniques through featured snippets can make your content easier to find in search, informative for readers, and increase site ranking.
The featured snippet feature is so important that it becomes one of the techniques whose content must be optimally optimized.
One of them is to increase website traffic organically with targeted keywords
4. Optimizing page titles and meta descriptions
The page title and meta description are the first things audiences will see based on search results for the keywords they use.
This method is also very influential on the success or failure of an SEO technique.
See the example below.
In addition, page titles and meta descriptions are a consideration for audiences in deciding whether to click or skip your site.
For CMS users like WordPress, this is very easy to do through the “SEO title” and “meta description” features provided by default.
Check out how to optimize page titles and meta descriptions below:
⦁ Title length between 30 to 60 characters
⦁ Write a meta description under 160 characters
⦁ Insert targeted keywords
⦁ Communicate site content and make it as unique as possible
⦁ Make sure the site title and meta description are easy to read
5. Use short, descriptive URLs
Short, concise, and clear URLs are one of the most straightforward SEO techniques.
It’s like you are introducing the content to Google to make it easier to index; the search engine will choose URLs that are easy to read.
In his article entitled “A Guide to Clean URLs for SEO and Usability” on the Woorank blog, Boris Demaria says clean indexing URLs is much easier than crawling and indexing messy URLs.
It means clean URLs (and easy to read, of course) are short or no longer than 60 characters.
There are at least a few things you should consider when constructing URLs:
⦁ Include targeted keywords whenever possible
⦁ Easy to read and descriptive, so users understand your content
⦁ Short and relevant to the content, as search engines usually like short URLs
Remember, there are no instant SEO results because it involves a series of experiments, long processes, and creativity to increase the site’s ranking in search engines.
See you next in Part 2…
