How to Write SEO Content for Beginners
Writing quality SEO content is one way to get a good ranking on Google’s Search Engine Result Page (SERP).
Unfortunately, many site owners or novice bloggers often do things that violate Google’s webmaster guidelines.
Ways such as excessive cramming of keywords or keyword stuffing, plagiarizing other people’s content, to embedding irrelevant links are some of the things that are often done.
Especially for keyword stuffing, please read what keyword stuffing is and its impact on SEO as a reference before you write an SEO article.
So, how do you write SEO content for beginners? Check out the methods below.
Create content that provides value to readers
Website owners who want a good ranking on the Search Engine Result Page (SERP) must create valuable content.
Along with developing its search engine algorithm technology, Google prioritizes content that is considered relevant and of high quality.
Namely, content that is informative and able to answer the search intent of the user.
Apart from that, the content must also be well written, have a certain depth of the topic, and ensure that readers get value from the range.
Based on Google’s content guidelines, there are four categories of search intent to pay attention to:
⦁ Know: The user wants to find information about a topic to answer questions.
⦁ Do: The user wants to learn how to take a specific action.
⦁ Website: The user wants to search for a particular resource.
⦁ Visit directly: The user wants to find a location to visit.
If the keywords used are segmented into the four categories above, your website can get the top ranking.
Good SEO content is informative to readers, fulfills what they are looking for, and can be implemented realistically.
Use primary and secondary keywords
Forget methods such as keyword stuffing in entering keywords into articles.
This technique wastes time and makes your content look weird and unsightly.
The solution is to be careful about entering keywords into the article before publishing.
Mateusz Makosiewicz, in his article “How Many SEO Keywords Should a Page Really Target?” suggests using primary and secondary keywords.
The primary keyword is also known as the target keyword, which is the article’s main topic.
Meanwhile, secondary keywords are a series of keywords that are relevant and interrelated with the main keyword.
Also, you can use secondary keywords to find subtopics relevant to the main keywords.
The combination of the two can support the creative process for website owners to create quality articles on related topics.
Write long content
This method is very effective for winning SEO competitions to match the Google Panda 4.1 algorithm.
The algorithm is designed to prioritize content that is longer, informative, descriptive, and provides educative value to readers.
The easy way is to write at least 1,000 words that meet the rules above.
In addition, longer written content also gives you the freedom to present information in various ways, such as writing, tables and lists.
If you are creative, your writing can be packaged by including relevant information on each page.
The more complete the information provided, the more your content will be liked because it is considered to help readers and search engines.
Pay attention to the fundamental technical aspects of SEO optimization.
Creating a content process cannot be separated from some simple SEO technical aspects if you want to get a good ranking on the SERP.
You can start by optimizing the headings and attribute images, properly combining internal and external linking, using latent semantic indexing (LSI), and using short but descriptive URLs.
A few other additions are using Schema.org to construct to tag your information semantically.
Its primary function is that search engines easily index your posts’ information.
If you are using the WordPress platform, this markup data structure can be activated by installing a particular plugin.
Best, from the free ones like All In One Schema Rich Snippets to the paid Schema Pro.
This plugin is essential for beginners without knowledge of HTML code structure.
Along with creating lots of SEO article content, you can hone new knowledge and experience through the process you are going through.
The key is the willingness to keep learning and the curiosity to experiment with new things. Good luck.
